While shepherding our previous company to becoming the leader in B2B wholesale commerce, we uncovered a critical problem—for companies as well as our planet.

In addition to successful products, we observed a flood of closeouts and liquidations, goods that were destroying profit margins and too often clogging landfills. Much of this was caused by poor planning.

We discovered a more efficient way to address this challenge and minimize waste. Thus, we created Makeke, meaning “market” in native Hawaiian, inspired by Jon’s upbringing in Hawaii. Our mission is to help brands streamline their merchandise planning once and for all.

– Dmitriy and Jon